Movie posters are works of art. When done right, they can be iconic, collectible, and set the tone for your entire marketing campaign.
But their first purpose is to be effective tools for getting people to watch your movie. Here's what to consider when creating your one-sheet.
1. Who is your target audience? Who is this poster talking to? Is it children, teenagers, environmental activists? Use imagery and design elements that are familiar and speak to your target group.
2. Where will you be selling your film? If you plan to distribute widely theatrically, you'll be able to print full-size posters, and thus have a more detailed, text-heavy design. But if you think you'll mostly be distributing your film through video-on-demand, you'll want something simpler that will look good as a thumbnail image.
3. What are your strongest elements? Do you have a big-name actor in a leading role? Is your movie big on thrills or action sequences, or does it have strong romantic themes? Bring people in with visual elements that show off the best parts of the film.
4. Let's talk about that tagline. Do you really need one? Sometimes a poster can be stronger without this common marketing tactic.
5. What is your poster really selling? What is the call to action?